West Virginia University (WVU) employees and students use a variety of online survey tools for research, polling, and feedback. In addition to these uses, survey tools have been used to develop complex online forms with workflows and email notifications, program reviews that allow collaborative responses over a six-month period, online tutorials with built-in quizzes, and ballots for student body elections. This paper focuses on WVU's "off label" uses of its most popular survey tool, Qualtrics, and includes a few best practices gleaned from lessons learned.
